A graphic with two rows of pink and purple dots on a black background, with the pink dots on top and the purple dots below.

Homopromo

"If Putin won't promote homosexuality, we will"

When Russia passed a law making it a crime to ‘promote’ homosexuality, legitimising homophobic attacks and making life miserable for Russian LGBT people, Homopromo was set up to raise money for Stonewall to help these people.

For the first Homopromo auction in London in 2014 I was really happy to design a poster and help organise the event. It was an open invitation to creative people around the world to design posters protesting against anti-gay laws. Soon we were launching the next Homopromo campaign. I created a comprehensive new identity for future fundraisers, including logo, concept, posters, web graphics, social media stories and goodies/signage for events.

Project involved

— Logo design

— Event publicity and signage design

— Copywriting

— Poster layout

— Social media assets

Graphic comparing the word 'Homopro' in outlined font above and in bold font below, with various black circles representing different font weights, on a grey background.

The campaign typeface is Omnes, in the slightly condensed design. The logo is a customised version of Omnes, with sharper corners and dots replacing Os. The weight and size of the characters has been determined by the equidistant spacing of the dots; this took a while to get right, to ensure the ‘pr’ didn’t look squashed while the other spacing is wider, and also to ensure legibility at smaller sizes.

Event posters

Graphic poster with a teal background featuring pink polka dots along the sides, a pink triangle, and black text promoting gay art submissions for an exhibition at the Chisenhale Gallery in London on July 2, 2019, with proceeds going to LGBTQ+ charity Stonewall.
A promotional poster for Homopromo with a graphic of three birds and a colorful abstract background, featuring pink polka dots and text about submissions open for 2019.
Pink background with black polka dots and a teal banner that says "Tonight from 7pm". Below the banner, the location is mentioned as Chisenhale Gallery, London E3. The bottom part of the image has the word "Homoprom" in black.
An illustration of a muscular man with a beard and short dark hair, standing shirtless against a yellow background with black dots. The image features abstract black and orange shapes across his body and the words "Homoprom" and a website URL.
A promotional poster for a homopromo event encouraging creative expression through homosexuality. The poster features a pastel-colored background with geometric shapes, including triangles, and polka dots along the bottom. The message reads, 'when we're silenced we shout more creatively,' and it provides details about submitting homopromos for an auction at Chisenhale Gallery in London, with proceeds benefiting an LGBTQ+ charity.
Poster with the quote 'when we're silenced we shout more creatively' over an abstract, colorful background. Contains the website homopromo.co.uk and the word 'Homopromo' with pink dots.
The image features a shirtless man with a beard, lying down. There is a large pink text overlay that partially covers his face and upper body, with the word 'Hi' visible. The website 'homopromo.co.uk' and an announcement about submissions being open until June 24 are at the bottom.
Pink background with red abstract illustration of two hugging figures. Text includes event date '02 07 19', location 'Chisenhale Gallery, London E3', and phrases 'BUM LOVE' and 'Submissions open until 24 June'. Bottom text 'Homopromo' and website 'homopromo.co.uk'.
A promotional poster for an event at Chisenhale Gallery in London E3, featuring a colorful drawing of a smiling child with a headdress and pink clothing. The event is scheduled for tonight from 7 pm. The poster has a stylized world map at the bottom with various locations labeled.

The event

Image with black dots and the word 'Homopromo' in the center.

Wall signage

A woman with short dark hair holding a microphone in her right hand and a piece of paper in her left, speaking at an indoor event.

Auction

Three young people viewing colorful posters on a brick wall during an art exhibit or gallery event. One person is pointing at a poster that features a rainbow and two women holding a rainbow flag.

Gallery

Screenshot of BuzzFeed website displaying an article titled '7 Creative Posters That Challenge Russia’s Homosexuality Laws'. The page includes social media sharing buttons, a banner with a star graphic, and various related content and advertisements.

Press

A person holding a smartphone with a pink screen displaying the text "Final week" and "Hompromo" at the bottom. Next to the phone, there are two event posters: one with a black background and teal text that says "Deadline for submissions 10am Monday" with a colorful abstract face illustration, and another with a teal background that shows the event location, date, and an illustration of red lips with the text "Swipe up the bums to join us."

Social

Stories

Facebook page for Homopromo with a colorful pink and teal background, showing art exhibition details and images of attendees viewing artwork.

Profile

Various digital logos and icons of water molecule H2O, with colorful backgrounds in teal and pink, including flat and 3D styled designs.

Icons, badge

Young man in black t-shirt and sunglasses standing against a large pink wall featuring black dots and the text 'Homopromo'