Colorful abstract background with yellow and blue patterns and the text 'Private Practice Podcast' inside a speech bubble.

Private Practice Podcast

Opening the door to the therapy room

When I first started making podcasts over a decade ago, it was me and Adam & Joe and maybe some crazy conspiracy theorists. Now that even your grandparents have a podcast, how to make one about ideas in psychoanalysis stand out in a crowded field?

Project involved

— Logo design & typography

— Website design

— Social media stories

— Episode artwork

Book cover for "The Future of Everything" by Oliver Sacks, featuring abstract colorful shapes and bold black text.
Book cover with the title "Becoming" by Carl Rogers, featuring a two-tone background in peach and off-white with black and turquoise text.
Text reading 'JOURNAL' in bold black letters with colorful abstract shapes and lines behind it.
Graphic with a geometric background featuring pastel colors and a speech bubble outline, containing the text "Carry On READING" in bold and large font.
Graphic with the words 'Part One,' 'Billion,' 'Stop,' and 'Tion' in large red letters on a blue background, with white lines creating a 3D perspective effect.
Colorful graphic design with overlapping black geometric lines, large light blue text partially visible, red background, white circle with red text 'Part Two' in the center.
A graphic with a large red play button symbol, blue geometric lines, and a circular label with the text 'Part Three' on a black background.
Retro-style graphic design with bold turquoise and white text reading 'Tó,' 'Part Four,' and 'Zhiás' on a black background, accented with red geometric lines.
Bold black text on a colorful abstract background reads "PSYCHO ANALYSIS" with a smaller word "YSIS" underneath, surrounded by geometric shapes in red and turquoise.
Festive holiday greeting card with red background, featuring bold white text that reads "MERRY XMAS" and a blue triangle shape in the center, overlaid with black geometric lines creating a dynamic, layered effect.
Design with turquoise background, black rectangle in the center, pink diagonal line, yellow outline resembling a speech bubble, and text reading 'Part one' in black inside a circle and 'conscious' in bold turquoise letters.
Graphic design with pink, black, and yellow colors, featuring the words 'Part Shoe' in a circular shape in the top left corner and the word 'conscious' in pink text over a black stripe, with a large blue zigzag line crossing the text.
The text 'FLOOW' in bold black letters on a yellow background with a blue outline and a yellow and blue line graph in the background.
Colorful graphic with the words 'CON'S CIOUS' in bold black letters against a blue background, featuring a yellow speech bubble and geometric shapes.
Repeated black text saying 'FLOR' on a yellow background with a light blue speech bubble outline over it.
Colorful graphic design with large black letters spelling "CHAOS" on a turquoise background. The background also features outlined black "CHAOS" in a pattern, and the word "chaos" written in yellow cursive across the letters, all enclosed in a yellow rectangular border.
Graphic promoting new episodes of the Broadway Showcast Show, with overlapping colorful circles and bold black text.

Social media stories

Graphic design with overlapping blue and orange circles, black text inside a speech bubble reading 'Private Practice Podcast' on a beige background.
Graphic design with overlapping circles in blue and coral, with stylized bold vertical text that says 'NEW' at the top and 'ERASURE' at the bottom, and a black speech bubble outline in the center.
Abstract graphic with a large peach-colored shape on a cyan background, overlaid with black text that reads 'A NAKED SEEING'.
Book cover for 'A MAN OF MY OWN' by Oliver Sacks, featuring an abstract, minimalist illustration of a face with bold black text and a light blue background.
A logo for the Private Practice Podcast featuring large yellow text on a black background and a light blue speech bubble outline.

The logo for the Podcast depicts simultaneously the open door to a therapy room and also a speech bubble. It’s additionally functional as a framing device, and to provide consistency across all messaging, since each season has its own colour scheme to allow for visual recognition of seasons in a non-differentiated podcast feed.

Podcast episode screen showing the title 'Becoming Carl Rogers - Part Four' with a graphic of a speech bubble and text 'BECAUSE' in large pink letters and black 'BEING' at the top. The show is from the Private Practice Podcast.
Graphic promoting the mini-series 'Dilation Storage,' stating all episodes are now available, with a black background, red and white geometric lines, and blue text.
Graphic with the word 'FOLLOW' in large black letters over a yellow background and a blue speech bubble outline.

FLOW

〰️

Season 5

〰️

FLOW 〰️ Season 5 〰️

Bold black letters spell out 'POING' with a yellow curved line underlining the middle, all within a yellow speech bubble on a turquoise background.
Graphic design displaying the words "Conscious" with the letters "Con" in black on a teal background, accented by yellow geometric shapes and a speech bubble outline.
Bright yellow background with the words 'ENJOY' and 'JULY' in bold black letters. Blue dots and a speech bubble outline in blue.
Pattern of the word 'NO' in bold black letters on a yellow background, repeated and overlapping.
Text reading 'SEx' in bold black font over a colorful background with yellow, cyan, and black geometric shapes.
Graphic with yellow lines on a teal background, featuring bold black text that says 'BRAIN FLOW'.
Colorful graphic design with large black block letters spelling 'CHAOS', a yellow outline square, and a yellow cursive word 'chaos' across the center, with a blue background filled with outlined letters.
Graphic design with teal background, yellow speech bubble outline, and text that says 'Enjoy your SELF' with 'Enjoy your' in yellow cursive and 'SELF' in black bold font.
Bright yellow background with teal text reading 'Enjoy Other Panels' inside a teal speech bubble outline.
A graphic with bold black text spelling "FOLLOW" inside a speech bubble on a yellow and blue abstract dotted background.

Season 4 episode icons

A graphic with the bold red text 'Hysterics' in the background, outlined by a red rectangular speech bubble, over a dark red gradient background. The white text 'Hysteriad' is written diagonally across the image.
The word 'Paranoia' in bold red text in the center with a dark red background and a red border. The word appears multiple times in the background, partially visible and overlapping.
Bold white text spelling 'PER VER SION' on a dark background with red lines crossing through the words.
A black background with a red rectangular outline and a red speech bubble tail at the bottom. The word "Phobia" is written diagonally in white text inside the speech bubble.
Neon sign reading "Summer ESCAPE Special" with red and white lights.
Neon red square spirals with the word 'Phantasy' in bold white letters across the center.
Text that reads 'This Christmas' on a white background with a red and white striped border.
Podcast cover for "Megalomania," episode 2, featuring a black circle in the center with pink and white background and text.

Social images from seasons 1–3

A large, bold black letter 'M' on a white background.
Graphic design with red and black circles, red lines intersecting, text 'Episode 10' and 'Lovers' in black font.
A white square with black text that says "Tuesday was" on a coral background.
Graphic with large stylized white letters spelling 'FAQ Q', and text overlay 'Episode 23' in black.