Modern abstract graphic design with blue and teal curved lines and shapes, featuring the Newcastle Helix logo in the center.

Newcastle Helix

Designing a brand new city quarter for Newcastle

I created designs for every stage of the pitch that won a 7-year, multi-million pound contract.

This involved hundreds of PowerPoint slides and infographics.

Project involved

— Designing asset proposals in presentation form

— Creating interactive digital brand guidelines

— Artworking brochures, flyers, stationery, building hoardings and web graphics

A presentation or brand guideline document for Newcastle Helix, featuring various colorful visual elements, logos, and infographics related to branding and design standards.

brand guidelines

The building hoarding I artworked (top left) and examples of the wave device in context

A collage of four images featuring digital displays and interactive screens, with the top left showing a branded sign for Newcastle Helix, a large graphic wave, and a wall. The top right shows a person interacting with a tablet displaying a 3D wave visualization. The bottom left shows a tablet with a colorful wave graph and weather data, and the bottom right shows a person using a tablet with a wave graphic on the screen.
Multiple smartphones displaying weather apps with colorful wave graphics, temperature, humidity, wind, and other weather data on a blue background.

web/mobile assets

A person holding a printed letter with Newcastle Helix branding, with a business card and a smaller card with Newcastle Helix branding placed on a gray surface.

letterhead & business cards

Colorful abstract background with orange and purple waves and the text 'Live better' in the center.

gradient data curve

Nighttime view of Newcastle cityscape with the Millennium Bridge over the river, modern buildings, and an overcast sky, with the text 'Newcastle helix' overlayed.

wordmark