Premed
Writing Coaches

Identity for a Brooklyn-based start-up company

Launching a small business in the middle of the COVID-19 pandemic required some soothing use of Poynter Oldstyle Display, and a splash of cream to balance those medical blues and greens that signify the specialism of the services offered to students writing their applications for med school.

Project involved

— Logo design & typography

— Website design

— Layouts, patterns and digital assets

Logo with the word "Premed" in bold black font inside a teal oval, with "Writing Coaches" in smaller black font to the right.
A computer monitor displaying a webpage for Premed Writing Coaches with text and a photograph of a young man writing on a whiteboard.
A webpage titled "How does it work?" from Premed Writing Coaches, showing a photo of a workspace with a laptop, a cup of coffee, a notepad with green pens, and crumpled papers on a light wooden table.

Pages from the website

A smiling young man with dreadlocks and a backpack, wearing earphones, standing on a busy city street.
A brown background with two business cards: the left card has a teal background with an off-white oval containing the word 'Premed' in bold black text and the words 'Writing Coaches' to the right; the right card has a cream background with a green oval containing contact information for Tibo Halsberghe, including his title, email, and address.

Business cards

A colorful grid with nine squares, each containing the word 'Premed' inside an oval shape with different background colors.

Colours