Collection of cartoon sheep, ducks, vegetables, and farm-related items on a dark background, including carrots, a tractor, a farm entrance, a chalkboard, and various humorous signs.

Transdev

Dalesway route branding

Evolving an existing brand in the transport sector into something with more personality and recognition, to expand it into the tourism market and bring it in line with the CEO’s vision (and he loves sheep puns).

Project involved

— Brand & campaign strategy

— Design of vehicle livery, interior branding
and copywriting

— Illustration

— Design assets for internal rollout of the brand across digital & print

Livery design

Green double-decker bus with advertisements for Dalesway, featuring a sheep and teapots, against a green background.
Three green buses with digital screens and colorful designs on the back, featuring sheep and castle imagery, advertising local services and attractions in Skipton, England.

Campaign: Dale the Sheep brings his mischief to retail and tourism on the route.

Pattern featuring farm-related icons on a black background, including carrots, ducks, bushes, sheep, trees, watering cans, crates, a tractor, a sign, and a teapot.
Collection of cartoon sheep themed illustrations, including a chalkboard message, carrots, sheep with various accessories, a tractor, boxes of produce, a cloche cover, a framed joke, a rubber duck with a nurse hat, and other farm-related items.

Illustrations

A pattern of farm-related icons including tractors, carrots, carrots, farmhouses, plants, sheep, ducks, teapots, and various farm produce on a dark background.

Applied to the staircase inside the bus

Advertisement for 'baaa crawl' offering up to 5 people ride all day for £19, featuring cartoon sheep heads with drinks.

Social image

A colorful graphic design with a cartoon sheep, a yellow and green background, and a speech bubble asking 'ewe again?' The text says, 'welcome on board Dalesway.'

Cab door

Green promotional banner with cartoon black sheep wearing white woolly hats, with text promoting a travel news account.

Window corners

Green background with a dark green triangle and an illustration of a person with a black face and white hair using a laptop. Text reads: "if your RAM can handle it stream with our free WiFi."
A digital illustration promoting free WiFi at a cafe, featuring a green teapot and teacup, with text encouraging customers to connect and share messages on a smartphone screen.
A green and yellow double-decker bus on a residential street, with a house and pink flowering tree in the background.

In case you thought this project is too ridiculous to be real