Transdev
Dalesway route branding
Evolving an existing brand in the transport sector into something with more personality and recognition, to expand it into the tourism market and bring it in line with the CEO’s vision (and he loves sheep puns).
Project involved
Brand & campaign strategy
Design of vehicle livery, interior branding and copywriting
Illustration
Design assets for internal rollout of the brand across digital & print
Livery design
Campaign: Dale the Sheep brings his mischief to retail and tourism on the route.
Illustrations
Applied to the staircase inside the bus
Social image
Cab door
Window corners
In case you thought this project is too ridiculous to not be fake