Transdev

Dalesway route branding

Evolving an existing brand in the transport sector into something with more personality and recognition, to expand it into the tourism market and bring it in line with the CEO’s vision (and he loves sheep puns).

Project involved

— Brand & campaign strategy

— Design of vehicle livery, interior branding
and copywriting

— Illustration

— Design assets for internal rollout of the brand across digital & print

Livery design

Campaign: Dale the Sheep brings his mischief to retail and tourism on the route.

Illustrations

Applied to the staircase inside the bus

Social image

Cab door

Window corners

In case you thought this project is too ridiculous to be real